Shopify Plus: The Ultimate Guide for Growing Your Business

Updated 02 Jun 2023
Published 02 Jun 2023
Satyam Chaturvedi 1856 Views

In the vast and ever-evolving realm of e-commerce, where the pursuit of growth and success knows no bounds, Shopify Plus emerges as a steadfast ally, propelling businesses to new heights of prosperity.

Step into a world where the possibilities are as boundless as your entrepreneurial spirit, as we embark on a transformative journey through our ultimate Shopify Plus guide.

In this blog, we delve into its intricacies, exploring its robust features, unveiling its irresistible Shopify Plus pricing, and unlocking the secrets behind why upgrade to Shopify Plus.

Join us as we navigate the vast landscape of e-commerce innovation, igniting your imagination and fueling your ambition on the road to unparalleled growth.

What is Shopify Plus?

Shopify Plus is an exceptional platform that addresses the requirements of rapidly expanding e-commerce brands. Shopify Plus services include advanced analytic capabilities, enhanced customization and control, advanced automation features, seamless multichannel and omnichannel operations, accelerated processing speeds, and dependable scalability to handle substantial traffic and sales volumes.

what is shopify app

Despite potentially higher initial costs compared to Shopify Plus alternatives options, Shopify Plus is reputed for providing unmatched long-term profitability and significant cost-saving opportunities.

One notable advantage lies in its advanced analytic capabilities, which surpass those offered by other eCommerce platforms. In essence, Shopify Plus for beginners builds upon the functionality of basic systems by offering enhanced customization and control, advanced automation features, seamless multichannel and omnichannel operations, accelerated processing speeds, and dependable scalability to handle substantial traffic and sales volumes.

When evaluating Shopify Plus, it is crucial to consider its impressive range of features, associated Shopify Plus benefits, pricing options, Shopify Plus comparison with Shopify Plus alternatives, user reviews, and its suitability for e-commerce businesses.

Who is Shopify Plus for?

Shopify Plus for beginners caters to the specific requirements of high-volume, enterprise-level brands, offering them a comprehensive commerce platform customized to meet their unique needs.

ShopifyPlus

Shopify Plus Development enhances the existing features of Shopify by introducing supplementary functionalities and empowering businesses with enhanced control and optimization capabilities.

This platform serves as an ideal solution for rapidly expanding e-commerce platforms, equipping them with the necessary tools and resources to thrive in the fiercely competitive online market.

With its robust features, numerous benefits exclusive to Shopify Plus, transparent Shopify Plus pricing structure, and noteworthy advantages over alternative platforms, Shopify Plus emerges as the favored choice for ambitious e-commerce enterprises.

Testimonials and Shopify Plus reviews further attest to the platform’s effectiveness and positive impact on businesses utilizing its capabilities.

What are the Benefits of Shopify Plus?

This Shopify Plus tutorial emphasizes that the benefits of Shopify Plus are numerous and impactful for businesses seeking a scalable and robust e-commerce solution. This section explores the key advantages offered by Shopify Plus, highlighting its ability to empower businesses.

What Are the Benefits of Shopify Plus

1. Design Flexibility & Customization

  • Extensive Theme Selection

Shopify Plus for eCommerce businesses provides a diverse range of both free and premium themes, enabling businesses to choose from a wide array of design options tailored to their brand identity and target audience.

  • Enhanced Customization Capabilities

Unlike its sibling platform, Shopify Plus empowers users to customize their chosen themes through code, including CSS and JavaScript modifications, ensuring precise control over the visual and interactive elements of their online store.

  • Checkout Page Customization

With Shopify Plus solutions, businesses can seamlessly set up and personalize their checkout page, not only enhancing its aesthetic appeal but also fine-tuning its functionality. This entails integrating functionalities such as one-click checkout, coupon/code fields, and various other efficacious marketing tools.

  • A/B Testing for Optimization

Shopify Plus for e-commerce businesses provides the ability to conduct A/B testing, facilitating the comparison of diverse themes and evaluating their efficacy with definite target demographics. This data-driven approach empowers businesses to optimize their online store’s design, enhancing user experience and ultimately driving conversion rates.

2. Script Editor & API Access

Script Editor & API Access

  • Enhanced Customization

Shopify Plus for beginners offers the invaluable benefits of Shopify Plus that allow access to the script editor and API integration, enabling e-commerce businesses to implement custom codes directly within their platform without relying on external tools.

This empowers merchants with greater flexibility and control over the execution of promotional strategies, special offers, and personalized discounts tailored to specific users.

  • Streamlined Integration

Shopify Plus seamlessly integrates diverse plugins and tools into the e-commerce infrastructure through the script editor and API integration. This enhances store functionality and performance, enabling effortless incorporation of solutions for tracking, shipping, accounting, customer service, and other vital operations.

  • Versatile Solutions

Shopify Plus for e-commerce businesses provides e-commerce businesses with practical solutions to meet their specific needs.

Through the script editor and API integration, merchants gain access to tools for streamlined order tracking, shipping processes, accounting management, and customer service. These Shopify solutions boost efficiency, customer satisfaction, and business growth.

3. Cross-platform Selling

  • Cross-platform SellingEnhanced Multichannel Commerce

Shopify Plus provides a seamless solution for managing cross-platform selling, eliminating the complexities associated with juggling multiple marketplaces such as Etsy, eBay, and Pinterest.

  • Streamlined Backend Management

Shopify Plus offers Shopify Integration Services that enable efficient management of separate eBay or Etsy accounts while operating within a unified platform. This centralized approach grants businesses greater control over their operations and facilitates comprehensive cross-platform analytics and adjustments.

4. Optimized Traffic Processing

  • Shopify Plus for beginners provides an array of advantageous features for e-commerce businesses, including optimized traffic processing capabilities through its powerful tool, Shopify Plus Launchpad.
  • With Shopify Plus Launchpad, businesses can efficiently handle sudden surges in traffic by utilizing its unlimited bandwidth, ensuring seamless performance during peak periods.
  • The location-based visibility feature of Shopify Plus Launchpad enables businesses to tailor their store’s availability and display based on specific regions, catering to the preferences and demands of diverse customer bases.

5. Workflow Automation with Shopify Flow

Workflow Automation with Shopify Flow

  • Streamline Operations

Automating routine and repetitive tasks through Shopify Flow, an exclusive feature of Shopify Plus, enables businesses to save valuable time and reduce the risk of human errors. This automation empowers businesses to focus on core activities while allowing multiple tasks to be seamlessly executed in the background simultaneously.

  • Pre-Built Workflow Scripts

With Shopify Flow, users gain access to a collection of pre-built workflow scripts that are ready for setup. These scripts provide a convenient starting point for automating essential processes within an e-commerce business.

  • Custom Workflow Development

In addition to the pre-built scripts, Shopify Plus offers the flexibility to create custom workflows based on specific requirements. This empowers businesses to tailor the automation to their unique needs, ensuring a highly efficient and personalized workflow.

Looking for quality Shopify Plus development It's all here with Arka Softwares.

6. Improved Wholesale Management

  • Streamlined Wholesale Management

Shopify Plus for e-commerce businesses offers dedicated features for B2B businesses, allowing you to efficiently operate your wholesale store from a designated account. These features include customized quoting, delivery and shipping setup, and a comprehensive quote calculator.

  • Centralized Administrative Control

If you have both wholesale (B2B) and retail (B2C) stores or target different regions such as Europe and the USA, managing them under a single administrative panel can be challenging. With Shopify Plus, you gain the ability to seamlessly handle multiple stores by logging into one unified admin panel.

  • Enhanced Efficiency

By consolidating your wholesale management within Shopify Plus, you can optimize your operations and eliminate the need to juggle between different admin panels. This improves efficiency, saves time, and enables you to focus more effectively on growing your business.

Shopify VS Shopify Plus. What’s the Difference Between the Two?

Shopify Plus caters to fast-growing and larger-scale e-commerce enterprises with tailored features and benefits. It specifically addresses the needs of larger corporations, offering personalized assistance and specialized integrations. With unlimited staff accounts and high transaction capacity, Shopify Plus excels in performance and scalability.

Shopify VS Shopify Plus

While considering Shopify Plus pricing, smaller enterprises should carefully evaluate Shopify Plus. However, it has received positive Shopify Plus reviews within the Shopify community for enhancing efficiency and driving growth in the competitive e-commerce industry.

Also Read: Complete Guide to Hire the Best Shopify Development Company

Key Features of Shopify Plus

Shopify Plus presents essential elements that make it an appealing choice for resilient and adaptable eCommerce solutions. This section offers a succinct overview of core features, highlighting its potential and benefits for enterprises.

Key Features of Shopify Plus

  • API Resources

The distinguished Shopify Plus membership unlocks exclusive features known as API resources, providing e-commerce businesses with enhanced capabilities.

Among these unique offerings are the Gift Card, Multipass, and User for REST functionalities, tailored specifically for Shopify Plus members.

Furthermore, the platform empowers users to automate product listing through GraphQL, allowing seamless script publication and un-publication. With these exceptional features, Shopify Plus establishes itself as a comprehensive solution, catering to the diverse needs of businesses in the e-commerce realm.

  • Shopify Organization Admin

This centralized solution empowers businesses to efficiently manage multiple stores from a centralized location. With this comprehensive solution, businesses gain complete control over Users, Stores, and Shopify Flow settings, enabling them to seamlessly add, modify, and govern users and stores across their organization.

Shopify Organization Admin

  • Specialized Apps & Channels

Upgrading to Shopify Plus grants e-commerce businesses access to specialized apps and channels designed for high-growth scenarios.

These features include the Wholesale channel for B2B sales, Launchpad for traffic and product optimization, Script Editor for code customization, Bulk Account Inviter for activating customer accounts, and the Transporter app for seamless platform switching and automated data import.

Shopify Plus empowers businesses with tailored solutions to enhance their online operations, making it an ideal choice for growth-oriented enterprises.

  • 9 Free Expansion Stores

This benefit proves instrumental for businesses looking to localize, internationalize, and operate across multiple physical locations.

With Shopify Plus, enterprises can effortlessly establish separate online stores tailored to different regions, languages, and target markets.

This enables businesses to effectively cater to diverse customer bases, expand their reach, and maximize their global growth potential.

By providing the opportunity to effortlessly manage multiple stores under one account, Shopify Plus for e-commerce businesses offers e-commerce businesses unparalleled flexibility and scalability.

  • Unlimited Staff Accounts

While other plans typically offer a range of 2 to 15 staff accounts, Shopify Plus empowers businesses to expand their personnel without constraints.

This unrestricted access enables businesses to efficiently allocate access and permissions based on individual roles and responsibilities, fostering streamlined collaboration and growth within the organization.

Unlimited Staff Accounts

  • Permission Control

One of the key distinguishing features of Shopify Plus is its robust permission control system, offering businesses the ability to assign tailored access and permissions to different users based on their roles and responsibilities.

With Shopify Plus, administrators have granular control over assigning permissions website-wide or on an app-by-app basis, ensuring that each collaborator, partner, or admin has precisely the level of access needed to carry out their specific tasks.

  • Shopify Plus Partners

An often-overlooked benefit of upgrading to Shopify Plus is the inclusion of Shopify Plus Partners, a community of expert service providers and app managers spanning various industries.

These partners undergo rigorous certification processes, including specialized audit programs, ensuring they meet the highest standards to deliver exceptional services.

With access to this network of trusted professionals, businesses leveraging Shopify Plus can tap into a wealth of knowledge and expertise tailored to their specific needs.

This strategic collaboration enables e-commerce businesses to optimize their operations, streamline workflows, and enhance customer experiences, ultimately driving growth and success.

Let’s Take your eCommerce Business to the Next Level with Feature-rich Shopify Plus Stores

  • Shopify Plus Academy

One of the compelling features offered by upgrading to Shopify Plus is the inclusion of Shopify Plus Academy. This invaluable resource serves as a comprehensive library of self-guided training materials, equipping e-commerce businesses with the necessary skills and techniques to foster business growth.

Shopify Plus Academy offers a wide range of educational resources that cover various aspects of running and expanding an online business. From strategic marketing approaches to optimizing customer experiences, merchants can access expert knowledge and actionable insights to enhance their operations.

By leveraging the knowledge shared in Shopify Plus Academy, businesses can effectively navigate the evolving e-commerce landscape and maximize their potential for success.

Read more: Shopify Plus vs Shopify: 11 Key Differences Between the Two

  • Shopify Plus Pricing Plans

Shopify Plus for e-commerce businesses offers flexible pricing plans tailored to accommodate varying business requirements. The pricing for Shopify Plus starts at $2,000 per month on an annual basis and is influenced by a variety of factors such as product type, location, and business model in addition to the average sales volume.

As an example, businesses that surpass monthly sales of $800,000 may encounter a supplementary fee of 0.25% per transaction. Additionally, if merchants opt for payment processors other than Shopify Pay, a transaction fee of 0.15% will apply. This customizable Shopify Plus pricing structure ensures that businesses pay for the services that align with their unique needs and sales volumes.

Upgrading to Shopify Plus offers e-commerce businesses a host of specialized Shopify Plus Apps and channels to enhance their operations. When it comes to Shopify Plus pricing, it’s important to consider various factors. Firstly, build costs can range from $30,000 to over $250,000, as most enterprise merchants prefer a unique design that aligns with their branding.

Additionally, there is a monthly licensing fee starting at $2,000, which gradually increases as monthly sales exceed $1,000,000, with a maximum cap of $16 million.

Transactional costs are also a crucial factor to consider, with payment processing fees of 1.6% + $0.35/£0.20 per transaction when utilizing Shopify Payments, accompanied by a 0.15% fee for third-party processors.

Despite these expenses, Shopify Plus benefits, such as its extensive and personalized Shopify Plus features, make it a compelling choice for e-commerce businesses. Recommended actions include comparing Shopify Plus with other Shopify Plus alternatives and reading Shopify Plus reviews to evaluate its relevance to specific business demands.

Know when your Business is Ready for Shopify Plus?

Determining the optimal time to transition to Shopify Plus is a strategic decision that requires careful consideration. While cost-effectiveness remains a key factor, there are several indicators that can provide insights into your readiness for this advanced Ecommerce trendy platform.

When Are You Ready for Shopify Plus

These include achieving a monthly revenue of at least $105,000 (equivalent to $1 million annually), experiencing rapid growth with realistic expectations for sustained expansion, and including global expansion as a crucial aspect of your future growth trajectory. By evaluating these factors, you can gauge if Shopify Plus aligns with the needs and ambitions of your e-commerce business.

Popular Brands that use Shopify Plus

From global industry leaders to niche market disruptors, a wide range of influential companies have chosen to leverage the powerful features and capabilities offered by Shopify Plus for e-commerce businesses. Here are 3 of the most popular brands that use Shopify Plus:

Popular Brands that Use Shopify Plus

  • GymShark

GymShark, a renowned global sports apparel and accessories brand, has strategically chosen Shopify Plus as its eCommerce platform. With a presence in 131 countries and collaborations with online retailers on a global scale, GymShark required a robust solution capable of facilitating seamless international business operations.

Shopify Plus offers the necessary features and Shopify Plus benefits to meet their diverse requirements, including the ability to effortlessly adapt themes based on marketing campaigns and effectively manage international shipping logistics.

By leveraging Shopify Plus, GymShark has successfully established itself as a prominent player in the competitive Ecommerce website.

  • BuzzFeed News

BuzzFeed News, a prominent online news division of BuzzFeed, leverages the notable advantages offered by Shopify Plus, particularly its Shopify Theme Design & Development solution. This powerful Shopify Plus feature empowers BuzzFeed News to present news content in a user-friendly manner, facilitating seamless navigation and categorization of articles.

By utilizing customized sections, readers with specific interests, such as Culture or breaking news, can conveniently access comprehensive coverage on their desired topics. The implementation of Shopify Plus enhances BuzzFeed News’ ability to deliver engaging and tailored news experiences to its audience

  • Kylie Cosmetics

Kylie Cosmetics, renowned globally for its exceptional beauty products, has made the strategic choice of utilizing Shopify Plus to effectively manage its diverse sales channels.

With an eCommerce online store, pop-ups at physical locations, and a brick-and-mortar establishment, Kylie Cosmetics required a centralized solution, and Shopify Plus emerged as the ideal platform for their needs.

Leveraging the comprehensive features and Shopify Plus benefits, Kylie Cosmetics excels in offering enticing bundle and promotional deals, empowered by a reliable and customizable marketing campaign infrastructure.

Read more: Top 15 Shopify Development Companies to Help You Get Started in 2023

How Shopify Plus Supports Bigger & Fast-Growing Businesses?

Here are some of the ways Shopify Plus can support bigger and fast-growing businesses:

How Shopify Plus Supports Bigger & Fast-Growing Businesses

  • Shopify Plus Flow

Shopify Plus for e-commerce businesses’ innovative feature, Shopify Plus Flow, enables larger and fast-growing e-commerce businesses with the ability to curate personalized first impressions for each customer.

The tool utilizes advanced algorithms to track customers’ purchase history and tailor the homepage’s curation to promote items that align with their preferences and interests. This customized approach considerably boosts customer engagement and conversion rates, providing a smart and effective strategy to drive sales and foster business growth.

  • Advanced Analytics Integration

Shopify Plus collaborates with renowned analytics firms such as Looker and Glew, enabling substantial businesses to leverage advanced data integration and expert insights. This strategic alliance equips enterprises with the ability to make highly informed, real-time decisions, reinforcing their agility and competitive edge.

Advanced Analytics Integration

Furthermore, Shopify Plus retains the comprehensive advantages of the Shopify platform, including multi-currency selling and abandoned cart recovery, providing a flexible and profitable selling environment for businesses of all sizes.

  • Script Editor

Shopify Plus empowers larger and rapidly expanding businesses with its innovative script editor feature. This powerful tool enables businesses to craft tailored scripts for payment methods and line items, providing enhanced control and precision.

By leveraging this capability, businesses can deliver advanced and personalized customer service experiences, elevating their brand’s reputation and customer satisfaction. Shopify Plus proves to be a valuable choice for e-commerce businesses seeking comprehensive Shopify Plus features and Shopify Plus benefits.

  • Pricing on Shopify

Shopify Plus provides tailor-made solutions to support larger and rapidly growing businesses, offering pricing flexibility that caters to their specific requirements. Unlike the predefined tiers of regular Shopify, Shopify Plus takes a customized approach, where direct communication with Shopify is essential.

By understanding your unique marketing needs, business model, and monthly turnover, Shopify can provide personalized service and offer an approximate monthly rate. As your business evolves, your rates can be adjusted accordingly, ensuring a dynamic pricing structure that aligns with your evolving needs.

Hire Shopify Plus Developers

The Bottomline

In conclusion, this blog stands out as the ultimate Shopify Plus guide for entrepreneurs seeking to elevate their businesses to new heights.

With its powerful Shopify Plus features, flexible pricing, and dedicated support, Shopify Plus empowers businesses to overcome challenges, drive growth, and thrive in the competitive eCommerce platform landscape.

From optimized traffic processing and location-based visibility to customizable Shopify Plus pricing and personalized service, Shopify Plus equips businesses with the tools they need to scale efficiently.

Whether you are a fast-growing startup or an established enterprise, embracing Shopify Plus can unlock new opportunities, streamline operations, and elevate your brand to unprecedented success.

So, take the leap, Hire a Shopify development company to develop your Shopify store and harness the potential of Shopify Plus, and embark on a transformative journey to propel your business forward.

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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