Why You Should Choose eCommerce Website for Your Business?

Updated 16 May 2023
Published 13 Jan 2023
Satyam Chaturvedi 2533 Views
Top Reasons why you should Choose eCommerce for your Business

Digital Transformation has changed our lives, especially the way we do shopping. Nowadays, people prefer to check a product or a service online along with their reviews.

An e-commerce website acts as a face of an organization, helping them present its brand and draw the attention of potential consumers.

You should choose e-commerce for your business, as a well-structured e-commerce website not only help you get more potential customers but also give you an edge ahead of your competitors.

Showcasing your products and services ensures you market and sell them to a significantly higher number of people.

Since its inception, e-commerce has been disrupting and transforming the global sales industry. Consumers do prefer shopping online to shopping in a physical store due to various reasons such as convenience, offers, discounts, and loyalty programs.

It doesn’t matter if you are a small or mid-sized organization; it is always advised to invest in e-commerce as it offers some unprecedented benefits to your business.

E-Commerce–Global Stats

E-Commerce is still an evolving phenomenon, and it will be transforming businesses across the world in the coming years. Here are some e-commerce trends that show its unprecedented growth.

e-commerce sales worldwide
Image Credit: statista.com
  • As per OptiMonster, 93.5% of global internet users are buying products online.
  • The global e-commerce market was at $5.7 trillion in 2022.
  • As per Statista, global e-commerce sales will reach $6.51 trillion in 2023.
  • In 2023, e-commerce websites will be taking 22.3% of total retail sales.
  • Global e-commerce will evolve and attain a healthy growth of 23% by 2025.

Ecommerce Website Development

Why you should Choose e-Commerce for your Business?

If you are not a tech-savvy person and operate a small or mid-sized conventional business, then you may experience slight challenges while migrating from an offline to an e-commerce model.

You might face issues related to business strategies, technological development, e-commerce website development, and carving out a team of seasoned professionals to manage your business efficiently.

However, with adequate professional guidance, your business can overcome these challenges and venture into the e-commerce space easily. You must opt for e-commerce website development, as it offers a plethora of benefits to your business.

Let’s check out the advantages you can expect from e-commerce website development for your business:

Why you should Choose e-Commerce for your Business?

1. Flexibility and Speed

If you are opening a physical store, then you require space, capital investment, commercial leasing, and adequate resources for construction and interior. In contrast, you can open an e-commerce store in a matter of a few days.

You can change the looks, platform, products, and e-commerce platform almost instantly, whereas to accomplish the same in a physical store, you must need planning resources time, and additional cost.

If we talk about speed and versatility, an e-commerce website outperforms retail outlets on most of the vital parameters. It is so flexible that you can open and manage an online store from the comfort of your smartphone and home without renting office space.

2. Low Costs

One of the major benefits of e-commerce is that you can launch a full-fledged online store at a fraction of the cost of managing a physical store.

You don’t need to pay rent or lease, develop your outlet, or hire employees. Even online advertising and marketing drives are also less expensive.

The online portals use automation methods, that computerized most of your sales-specific tasks, which reduces the operational cost further.

E-commerce is known for removing the middleman between the seller and buyer, it helps organizations in reducing the cost substantially, and this is the reason why most organizations are opting for the e-commerce model.

3. Expedite Buying Process

In a conventional method, a customer must visit the store to purchase a product or service. A customer must spend time and cost on this process, and in event of an item return, this cost used to be escalated further.

With e-commerce, the buying process is not only expedited but also made convenient for the customer.

Now a customer can search for the product, check the reviews, and place an order from the comfort of their homes or workplace, which reduces time and cost.

Additionally, the e-commerce stores remain open 24*7, which allows customers to make purchases, at any point in time. The product is being delivered to the customer’s doorstep, and quick returns with no additional cost are another advantage of e-commerce.

4. Product Catalog

Customers always prefer to view detailed information about products they want to purchase. This is where e-commerce scores because it enables customers to view a full-fledged Product Catalog which includes all the information, its review, and even a comparison with other products in the market.

The Product Catalog offers every minute information about the product such as its characteristics, color, size, specification, and utility. It helps customers to select the product or service as per their personal preference.

Additionally, e-commerce websites offer customer feedback, ratings, and product warranty information, which helps customers in decision-making.

5. Larger Customer Base

A conventional physical store is based at a particular location, which restricts the number of potential customers for the business due to geographic constraints.

One of the biggest benefits of an e-commerce store is that it removes geographical restrictions. It allows your business to engage with consumers across the world and sell your products and services with ease. It allows you to tap unexplored markets by using online touchpoints, consumer forums, and social media.

On the other hand, an e-commerce store enables your customers to access your services from any geographic location.

The e-commerce shop remains open 24*7, which allows customers to make purchases at any point in time. It also offers real-time updates about product availability and delivery to customers.

Read Also: How Much Does it Cost to Develop an eCommerce App like Noon?

6. Data Insights and Analysis

E-commerce tools allow you to collect consumer data, analyze it, and utilize it in decision-making. By capturing consumer feedback, preferences, and experiences, you can make necessary course corrections to improve their experiences on your online store and offer products and services to cater to their dynamic expectations.

E-commerce tools also offer you actionable customer information insights that will enable you to improve the experience of your customers continuously.

It is critical for any business to gather this customer-specific information, which is impossible with a conventional brick-and-mortar store.

7. Enhances Profit Margin

In contrast to conventional brick-and-mortar stores, the cost of establishing and managing an e-commerce store is very low. It also helps you save a lot of money on labor, marketing, administration, real estate, and various other overheads.

You’ll also save money on marketing, labor, and overhead. The e-commerce stores also offer dashboards with additional features like invoices and reports, that helps businesses in managing their finances and inventory efficiently.

The e-commerce stores remain available 24*7, which allows businesses to sell their products and services around the clock. It increases the overall revenue and competitive prices help businesses in growing their profit margins without much effort and investments.

Read Also: What are the Best Tips for E-commerce App Development?

8. Targeted Marketing

It is a cumbersome task to market your product if you are running an offline store. You may have to spend a lot of money on advertising and various other things to attract customers, which ultimately increases your customer acquisition cost.

However, with online stores, you won’t have to spend too much money on your advertisements, as you can opt for targeted marketing methods.

E-commerce allows you to use marketed marketing techniques to reach out to a specific customer base, potentially interested in purchasing your products or services.

You can decide your marketing budget and select who can view your advertisement based on the keywords, demographic details, interests, and preferences.

If you compare online marketing campaigns with conventional marketing efforts, then it offers way higher ROI (Return on Investment) to your business.

9. Scalability

A physical store comes with the biggest challenge, which is scalability. Once your business flourishes and more customers connect with you, it becomes exceedingly difficult to scale and manage your store due to a lack of space and staff. To scale your offline store, you need additional space, resources, staff, and above all capital investment.

In contrast, scaling an e-commerce store is an astonishingly easy process, and it could be achieved with much less cost and effort.

All that is needed is some tweaks in your e-commerce website, additional inventory, and supplementary storage space, which cost you weigh less if you compare it with storefront space.

Furthermore, you are not supposed to open a new store at a separate location as your business is already linked to the global marketplace via the internet.

10. Customer Reviews and Ratings

Customers are always persuaded to share their feedback and ratings on e-commerce stores and forums, which allows them to share their assessment of product usability and concerns (if any).

The readiness of these reviews and ratings on e-commerce portals enables potential customers to get vital information about the product beforehand, which helps them to take an informed decision. It also encourages sellers in enhancing their products and services to increase customer satisfaction and sales.

Such customer reviews and ratings are usually not found at the physical store. Hence a customer remains dependent on a close friend who might have used that product or service in the past.

Also, due to a lack of customer reviews and ratings, the offline stores don’t have an insight into their customer experience and expectations, which hamper any opportunity to improve their services.

Potential Challenges while Opting for e-commerce for your Business

Furthermore, e-commerce opportunities are flourishing at an astounding rate. However, there is a famous saying, there is no rose without a thorn, same applies to e-commerce as well. It has its share of challenges, let’s explore some of them:

Potential Challenges while Opting for e-commerce for your Business

1. Data Security and Cyber Threats

It is among the biggest challenges with e-commerce, as we have seen a barrage of cyber and data security attacks in recent times.

An e-commerce store performs numerous transactions where sensitive data of customers and businesses are involved.

If this data is damaged or misused by a hacker, then it could severely disturb the business operations, customers’ faith, and the organization’s reputation as well.

To avoid such challenges, you must implement strong security protocols and controls to ensure all data and information remain secure.

2. Attracting the Intended Customer

Customers have a plethora of options these days. If a customer wants to purchase a book, he can look for multiple marketplaces, and look for additional discounts and offers as well.

As the customer has numerous options, how do you ensure they pick you up and make a purchase from your online store?

Well, here you can rely on digital marketing techniques, you can partner with 3rd party vendors, and offer unmatched discounts or deal to your customer. Apart from that target marketing can help you attract the intended customer to your online store.

3. Customer Experience

Customer experience is a critical success factor for any e-commerce website. The customers want an enchanting experience when they visit your store, the user interface must be delightful, and easily navigable, the product segmentation must be neat and clean, and the website must offer a personalized experience according to the customer preferences.

You must use modern technology stacks to create an enchanting interface and implement AI/ML and other technologies to offer a highly personalized experience to your customer.

4. Data Privacy

Customers today have become much more aware of their sensitive information and data privacy. An e-commerce store captures the demographic, personal, and payment information of the customer.

Stores collect such information to offer a seamless user experience, but sometimes they share it with the 3rd party organizations for marketing purposes, which is a big concern for consumers.

However, multiple tech giants have started the initiative to keep user data safe from the 3rd party organizations. As an online store owner, you must employ the necessary technology and controls to ensure your customer’s data remains safe.

5. Picking the Right Technology and Partners

Selecting the correct technology stack or website development partner can make or break your e-commerce business. You may experience various issues if your backend technology is not efficient or if you have inexperienced website development.

You must use efficient tools to manage your online store. The absence of these aspects can prove costly for your business, hence it is extremely important to select modern technology and a reliable development partner for your project.

Conclusion

Well, it’s quite visible that e-commerce offers numerous advantages for any modern and conventional business. It helps you save resources and time and enables you to sell your service and product to a wider customer base all over the world. E-commerce can do wonders for your business by reducing operational damages and enhancing sales via better reach.

E-commerce is no more a matter of choice; it has become a necessity. The future of your organization is very much depending on the way your business has amalgamated with e-commerce.

If you want a good structure e-commerce framework for your business that can help it go global the correct way, then you must get in touch with our experienced consultants.

Arka Softwares is a pioneer e-commerce website development company. We are ready to assist you to achieve your digital transformation objectives, with tried and tested web development frameworks and processes. Our customized web development solutions can help your business employ cost-effective e-commerce solutions in no time.

FAQs for E-Commerce Website Development

    • What are the basic steps to build a custom e-commerce website?

      You can build a custom e-commerce website by following the below 6 steps:
      • Realize your business goals
      • Envision the intended shopping experience for your customers
      • Choose Technology and platform options to build your website
      • Build your e-commerce website
      • Enlist your products and services
      • Incorporate payment and shipping mechanism
      • Quality Assurance and website launch

    • What are the most common characteristics of an effective eCommerce website?

      We have the following characteristics of an effective e-commerce website:
      • It must fulfill the customer’s expectations
      • It must make shopping convenient for the customers
      • It should have a captivating product page
      • It must have a convenient cart and checkout page

  • What are the 3 stages of e-commerce development?

    We have the following 3 stages of e-commerce development.
    • Start-up and accelerated growth
    • Growth consolidation
    • Revive growth by applying change (new features, strategies, resources, platforms, or people)

  • What are the 8 fundamental elements of an e-commerce website?

    Top 8 Essential Elements of a Successful eCommerce website
    • Responsive design
    • Optimization for Web speed
    • User-friendly navigation
    • Website Privacy and Security
    • Efficient eCommerce platform
    • Products with an adequate description
    • Precise Checkout option
    • Customer support

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

Let’s build something
great together!

3 + 1 =

Client Testimonials

Mayuri Desai

Mayuri Desai

Jeeto11

The app quickly earned over 1,000 downloads within two months of launch, and users have responded positively. ARKA Softwares boasted experienced resources who were happy to share their knowledge with the internal team.

Abdullah Nawaf

Abdullah Nawaf

Archithrones

While the development is ongoing, the client is pleased with the work thus far, which has met expectations. ARKA Softwares puts the needs of the client first, remaining open to feedback on their work. Their team is adaptable, responsive, and hard-working.

Pedro Paulo Marchesi Mello

Pedro Paulo Marchesi Mello

Service Provider

I started my project with Arka Softwares because it is a reputed company. And when I started working with them for my project, I found out that they have everything essential for my work. The app is still under development and but quite confident and it will turn out to be the best.

whatsapp