How Mobile Apps are Influencing Sports Betting Industry?

Updated 11 Mar 2024
Published 08 Mar 2024
Satyam Chaturvedi 1188 Views
How Mobile Apps are Influencing Sports Betting Industry

Placing a bet on your favorite sports and winning real cash prizes is fantastic. Every betting fan loves it, and mobile apps have made it possible—anywhere and anytime.

Have you ever thought about how mobile apps are influencing the global sports betting industry?

It is such an exciting topic to read and discuss, not only from the user’s but also from the business point of view. Some readers may have a plan for developing a sports betting app for business.

So, targeting all queries, we have created an article.

It would be exciting to review the information. It will help you understand the influence of mobile apps on the sports betting industry. Then, you can make the right decision for business.

Let’s start with market insights.

Mobile Apps & Global Sports Betting Industry: Market Insights

The global sports betting industry is rolling forward with speed and the statistics mentioned below are appropriate to prove it.

  • The global sports betting industry’s size is $235 billion, and the number of registered businesses worldwide is 24,244.
  • Bet365 is a top sports betting company with a brand value of $4.02 billion, and next is Genting ($3.62 billion).
  • The global sports betting market’s revenue is projected to reach $178.68 billion by 2030 at a CAGR of 11.7%.
  • Europe’s sports betting market is forecast to be $89,918.29 million by 2030, at a CAGR of 9.3% for 2022–2030.
  • The USA’s online sports betting market’s expected projection for 2028 is $15.75 billion at a CAGR of 13.03%.

sports betting software development

Influence of Sports Betting Mobile Apps on Betting Industry

Sports betting is old and has existed since before technology. However, it is now available online with much thrill through betting mobile apps.

The online sports betting industry is rapidly progressing with sports betting mobile app development. These apps provide convenience for users to wager on sports anytime or during any league, tournament, or series.

Another reason behind the surge of online sports betting apps is the legalization of sports betting in different parts of the world. Most countries have legalized it due to its monetary benefits, so there will be more apps in the future.

So, here is how mobile apps are influencing the online sports betting market, including the technical trends.

#1. Easy Access

Before sports betting mobile apps existed, users needed to book their bet via a phone call or a sportsbook store near their location. It happens within a minute using sports betting mobile apps Bet365 or FanDuel.

It works in a few steps, such as downloading the app, setting up an account, selecting your payment method, and starting to bet.

Once a user wins the best, the amount is directly transferred into the user’s account. This convenience attracts users to online sports betting using a mobile app.

Remember that only in the USA will there be 52.0 million online sports betting users by 2028,, and the top preference is sports betting mobile applications. That shows the rising graph of opportunities for sports betting businesses.

#2. Live Betting

Live and in-play betting is one of the biggest influences on the sports betting industry and user experience. Sports betting apps are effortless, as they allow users to place live bets.

Due to the evolution of data processing and real-time analytics, they can make their own decisions based on them.

#3. Better User Experience

When it comes to sports betting, user experience is key. Whether you’re into white-label sportsbook software or custom app development, the goal is the same: make it better for users.

You have a range of choices for online betting. You can use a browser, sportsbook software, or mobile apps. It’s all about giving users a great experience. This helps the sports betting industry grow and reach more people.

#4. Technical Trends

Technologies like AI & ML, AR & VR, Blockchain, and others are involved in reshaping the online gambling and sports betting industries. If your question is, How? Then here it is.

  • Artificial Intelligence and Machine Learning in Sports Betting

Most modern sports betting apps leverage AI & ML to create a better user experience. It helps in predictive modeling, personalization, risk management, chatbots, fraud detection, and more.

Now, users can have predictions based on historical data, learn users’ preferences, apps provide recommendations, users can access chatbots for their queries, and AI-based fraud detection works for identifying cheating or fraud attempts.

  • Impact of Virtual and Augmented Reality

VR headsets are gaining mass popularity and are widely available for consumers. AR & VR technology create a virtual environment to place bets, which, in turn, creates an immersive sports betting experience.

The best use case examples are virtual stadiums to place bets and watch live matches in a virtual environment. Another one is playing live dealer games via AR-enabled sports betting apps.

The involvement of AR & VR-based sports betting apps drives growth for the industry. Covering all sports segments, including sports betting, the virtual sports market is projected to grow to $72.8 billion by 2033.

  • Influence of Blockchain and Cryptocurrency on Sports Betting

The use of Blockchain and Cryptocurrency is rising and influencing sports betting mobile apps. One of the biggest benefits of using Blockchain in sports betting is a transparent record-keeping system.

It allows you to record transactions securely on Blockchain Network. Another significant advantage is the lower processing fee than other traditional payment systems.

#5. Social Media Integration

Social media works in two ways. One is that businesses are using it to engage and acquire new customers. Conversely, it helps users onboard the betting platform quickly using their social media IDs, like Facebook, Twitter, and more.

Users can also participate in social betting pools or challenges for head-to-head bets. You can consider it one of the significant points to consider for sports betting app development.

#6. Legalizations & Regulations

Legalizations and regulations have changed in many parts of the world, although they are still banned in some places.

The governments recognize its economic benefits and regulate it under the laws. It is another reason behind the existing growth of the sports betting industry. Under the law, it is growing rapidly.

#7. Impact of 5G Network on Sports Betting Industry

Mobile apps are the top preferred channel for sports gambling, and the 5G network is a key player.

Compared to earlier versions of mobile networking technology, 5G is fast and built to provide the real-time experience of live streaming and gaming. Less connectivity issues make it the best for sports betting.

In turn, the sports betting and online gambling industries are leveraging it. It is also creating opportunities for betting and gambling businesses to launch the latest groundbreaking mobile betting solutions that give users a fresh perspective and experience.

#8. Globalization

Globalization has enabled cross-border sports betting. Users can bet worldwide. This expansion benefits the sports betting industry significantly.

develop sports betting app

The Advantages of Sports Betting App Development for Business

Sports betting app development offers many advantages for businesses. If you stick to traditional methods, you’re missing out. Here are some benefits:

  • Boost Revenue

The sports betting app offers a variety of ways to generate revenue, including in-app advertisements, subscription plans, commission per bet, in-app purchases, and sponsorship.

  • Enhance Engagement:

Including multiple interactive features such as live betting, AR-VR betting, and AI-ML-based personalization creates excitement for sports betting app users.

  • Brand Visibility

A uniquely developed sports betting and online gambling app can help you gain high brand visibility and reach a wider audience. Using social media, you can promote it. If your app provides something others can’t, then word-of-mouth publicity is another advantage.

  • Data Analytics & Reporting

Not only for monetary gains, but you can also leverage a mobile app to make strategic business decisions. Using an app, you can extract and analyze the data for future growth and a fail-proof marketing strategy for your business.

The Final Thoughts

The online betting and gambling industry is growing, and mobile apps are the reason for it. The rise of smartphones has influenced many things, from shopping to experiencing sports.

People prefer mobile apps for sports betting, gambling, and casino games, as these provide super convenience to users. Global gambling businesses are leveraging this trend to grow their revenue, business, and user base, leading the whole sports betting industry toward growth.

Arka Softwares, a reliable sports betting development company, prioritizes all the trends while developing cutting-edge sports betting apps for our clients.

We are a passionate team of sports betting and fantasy sports app developers. If you want to create an immersive online sports betting experience, consider us one of the best choices. We’re ready to hear from you.

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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Mayuri Desai

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Jeeto11

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