Being an enterprise, you need to manage and deliver content that can work as a touchpoint for your customers. The right CMS can make it easy for you. Over 78 million websites use CMS, and enterprises leverage it to stay updated with their website and content.
It is one of the required things that you need to reach potential customers and make a connection with the target audience.
The scenario is- when it comes to choosing a CMS for a business website, it is a challenge to find the right option as multiple enterprise CMS platforms are available.
If you are also in the process of finding a content management system, here we have created this article that will help you as a step-by-step guide to choose the right option.
Let’s start with basic information.
A content management system is a software solution for an enterprise to manage digital content, such as texts, documents, images, videos, and others. Another application of CMS is assisting in web development with no-code experience.
Using templates, themes, and tools, you can have complete control over the user interface, for example, publishing website content in a user-friendly way. CMS also helps in boosting online marketing and branding efforts.
A CMS’s key components empower it to accomplish its purpose, and these are:
As its name implies, it serves for actual data management, such as storage, creating, removing, and editing the content of a website or an app. It allows users to manage the content without any coding experience related to HTML or any other coding language.
The prime task of a content delivery application is to handle the publishing, showcasing, and distribution of the content. It works as a backend for CMS.
The CDA and CMA, in combination, form a complete CMS for use. In addition, there are types of CMS platforms that exist. Based on their qualities, you can decide on a CMS accordingly. So, let’s read what these are.
There are four types of CMS that a business can choose for a purpose. These are as follows:
The open-source CMS is free for use, and there is no licensing fee, contracts, or upgradation fee associated. The only cost associated with these types of CMS is purchasing add-ons, templates, and plugins and hiring CMS experts to implement them.
Examples: WordPress, Joomla, Drupal, Magento
When you need CMS software for specialized needs and find that another CMS doesn’t fit your purpose, then a CMS you will develop for your company is called a proprietary CMS. It takes time and money to build it.
Off-the-shelf software, which you can purchase and customize as per your need, is called Commercial CMS. Including purchase costs, you also need to pay for licensing and updates. These are also called COTS solutions.
Example: Kentico Xperience, SharePoint, IBM Enterprise Content Management, Pulse CMS
The SaaS CMS is a cloud-based commercial content management solution that you can use after purchasing its subscription. With it, you do need to be concerned about the storage. However, storage may depend on the subscription plan.
Example: Acrobat.com, Box.net, Google Docs
Read Also: How is Kentico the Best CMS for eCommerce?
Before you proceed to read the other sections of this blog, it would be best to know about some key stats related to Content Management Systems. It will give you a brief insight into the CMS market and help you understand the trends. Let’s see what these are.
Every business’s content needs are different, so there is a CMS available for that, but a common solution doesn’t work here. Especially if we are talking about an enterprise, then there is a need to handle the data in bulk, so the CMS must be accordingly.
Example: One of the top examples of the best enterprise CMS platforms is Kentico, which offers the best experience of Headless CMS. It is flexible for enterprises with high content management needs.
It supports managing and storing content in reusable modules and helps developers create seamless workflows for delivering content to dynamic web pages and creating the best digital experience.
It is just a real-time example; here, you need to understand why it is beneficial to choose the right CMS. Here are the top reasons:
Overall, the right CMS can help you cater to the requirements of the target audience, resulting in customer retention and loyalty that every enterprise needs now to survive in the tough market competition.
It is a challenge to choose the right CMS, as there are multiple options available. So, here are the examples of top-5 enterprise CMS that you can consider for your business.
These enterprise CMS platforms offer multiple tools and features that can help you create and manage the content per your business needs.
Let’s go through the list of these.
Adobe Experience Manager is one of the top names from the list of top 5 enterprise CMS platforms. It offers an extensive content management solution to deliver the best digital experience.
Its powerful set of features and tools cater to the needs of large-scale enterprises.
Its benefits are:
Kentico Xperience is one of the CMS platforms considered the best enterprise content management system for all large-scale business needs. It works as an all-in-one digital experience platform that offers powerful features for content management, digital marketing, eCommerce, and customization capabilities.
Its inherent qualities make it one of the top enterprise content management systems. Microsoft’s .NET framework powers it; that’s the reason behind its robustness and security. If you want to create an engaging and personalized experience, consider Kentico as the top choice.
The benefits of choosing Kentico Xperience are:
Sitecore is one of the top names when it comes to considering an enterprise CMS for business. It’s a powerful CMS solution that helps businesses to handle content management tasks with ease. The Sitecore enterprise platform can help you to deliver the ultimate digital experience.
Its benefits are:
Oracle WebCenter Content is a legendary content management platform for enterprises. It is designed and developed to cater to the demands of large-scale businesses. Automated form recognition, image capturing, and data extraction are its key features. Its wide variety of features helps streamline content creation, distribution, and management.
Oracle WebCenter Content platform’s benefits are:
Drupal is an open-source CMS that offers easy customization for a website’s look and improves content modeling, editing, flexibility, scalability, and security. It provides multiple features for content management that make it the best compared to the other CMS available in the market.
Drupal’s benefits are:
Read more: Benefits of Drupal that make it the most popular CMS
A CMS can help you in multiple ways, such as efficient content management, improved SEO, increased collaboration, scalability, security, and more. The whole thing depends on your selection of what CMS you have chosen for your business.
Here are some tips that can help you to choose the right CMS in a reduced time.
The first point you need to take care of is – Business requirements. The CMS you are going to choose must be able to cater to your business requirements. Make a concluded list of all requirements and match them with the CMS specifications.
For example- the CMS needs to help the marketing team with digital promotion, support for creating the best user experience, capability to handle the content requirements, help content editors manage the business content, and more.
Note: Including the existing requirements also reserves space for future requirements. It will reduce the maximum chances of CMS replacement in the future.
From the business point of view, whatever technical implementation you are planning to implement, scalability is a top priority. Here, you are going to choose a CMS for your business, so it must be scalable.
It must expand with the pace of your company or be scalable in all terms. Here, the best option is Kentico, which also works as a headless CMS. Headless CMS has multiple advantages, such as multi-site management, support of multi-site strategy, and role and permission-based use.
Note: Kentico is a scalable CMS, and to create the best experience it you can rely on a certified Kentico development service provider.
Performance is one of the biggest factors in deciding whether a CMS is good to use. The CMS must perform according to the user’s perspective. For example, – mobile sites take 5 seconds loading time and can generate revenue up to 2X times.
On the other hand, if it is delayed, more than 53% of the visitors abandon the site. The responsibility of CMS increases when your business website needs to load multimedia content, webpages, and content fast.
Note: One of the criteria for SEO is that webpages must be light and should take less time to load, whereas a CMS platform Like Kentico can help you.
Business information is one of the high targets of Cybercriminals and is more vulnerable to data leaks. In case anything happens to the data and information, it will be an extreme challenge for an enterprise to recover.
The best idea is to choose the CMS for an enterprise that ensures the best security mechanism. An enterprise contains the sensitive information of countless customers, and it is the responsibility to keep their data safe from cyber-attacks and leaks. So, choose a CMS that offers the best security mechanism.
Note: The CMS offers high data encryption, connection security, complex password management, two-factor authentication, automatic backup, compatibility to a firewall, and more.
The key functionality of CMS is content management. Usually, a large-scale business or an enterprise may have several websites, applications, services, online stores, and multiple departments, and it will be difficult to manage the content for all segments.
Here, you need a CMS that can support all. It must be an Omnichannel CMS. If you have similar requirements, then a headless CMS is the best option. There are multiple options available, such as Kentico, Drupal, Magnolia, Prismic, and more.
Note: It is okay that a headless CMS is the best to create the Omnichannel content management experience, but every CMS has its pros and cons, so compare all before use.
One of the most important conditions for choosing a CMS is its user-friendliness. In an enterprise, there are multiple teams with diverse expertise, and no one can be perfect in all tasks, so whoever uses it must find it easy to use.
Here, you must choose a CMS that offers an intuitive interface, an easy editing process, options that diverse teams find easy to use as per their tasks, effective tech support, and a similar experience of tools that a team has already used.
Note: Most of the top-rated CMS allow customization that you can leverage to increase user-friendliness. For example – Kentico, Drupal, or more.
Now you have information about the CMS and what factors you need to consider while choosing a CMS for your enterprise. CMS is important in the current scenario as there is tough competition between enterprises and the need to cater to the demands of huge target audiences.
Here, a content management system can help. Remember that a CMS is not limited to the content; it also helps implement user-friendly web pages, streamlines communication among the teams or departments, and more.
So, choose a CMS that fits your enterprise requirements and key objectives you want to incorporate into your business practices.
As a Kentico development company, we can assist you at our best level, from consultation to implementation. We can help you with all queries related to the CMS implementation for an enterprise.
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