How is Kentico the Best CMS for eCommerce?

Updated 25 Oct 2023
Published 26 Sep 2023
Satyam Chaturvedi 1520 Views
How is Kentico Best CMS for eCommerce

With the variety of Content Management Systems (CMS) out there, finding the one that suits your needs might take time and effort. A feature-rich content management system (CMS) will help you stand out from the competition and be the best option for the web platform you use.

Aspects like usability, scalability, support, and functionality are crucial and must be carefully considered. After determining the features you want, the challenge of selecting the appropriate pricing and licensing model arises.

Eventually, you might discover that the required features must align with a budget-friendly option. Unfortunately, this can lead to additional expenses to secure your desired features.

Kentico emerges as the best CMS for e-commerce, offering seamless content management integration and robust online selling capabilities. This article will cover some key reasons why Kentico is the best CMS for e-commerce platforms.

What is Kentico CMS?

Kentico CMS development services combine digital marketing and content management on a single platform. This makes it simpler for site users to gather and arrange data in a way that provides a more personalized experience to the audience that the site was designed to reach.

To stay in sync with evolving market trends, Kentico moved from being a conventional content management tool to a DXP (Digital Experience Platform). Kentico Xperience is one of the best web content management systems available.

The headquarters of Kentico is located in Bedford, a city in the American state of New Hampshire. The Kentico Content Management System (CMS) was most recently updated with Kentico Xperience 13 Refresh 7, released on September 29, 2022.

Kentico CMS helps developers improve the company’s productivity and enhance all collaborations by delivering highly effective and incredibly robust outputs. Having intranet solution outputs helps to achieve this. Since the introduction of this technology, there is no longer a need for tedious, never-ending meetings and an endless amount of paperwork.

Therefore, the Kentico CMS was used to assess the corporate management processes. The Kentico Content Management System allows employees greater autonomy and helps teams work more effectively, which results in better project collaboration and more successful outcomes.

As a result, Kentico developers can build highly important online storefronts for businesses of all sizes. By implementing Kentico’s powerful and intuitive eCommerce solutions, e-commerce websites or online shops can benefit from Kentico CMS’s capacity to keep them updated and evaluate their effectiveness.

It will allow customers to explore the exclusive Kentico benefits for online stores, combining seamless content management with exceptional e-commerce capabilities.

Why choose Kentico for the eCommerce Platform?

Here is a list of reasons why you should select Kentico for the e-commerce platform:

Why Choose Kentico for E-commerce Platform

  • The Two-way Conflict Between Developer and Marketer

An ideal situation would be when a company organization needs the cooperation of several personalities to accomplish a specific commercial goal. This is true because people with diverse characters bring different perspectives and skill sets. However, the reality is a little more complicated than that.

Because both groups will be working on the website concurrently, the organization will feel the engagement of two groups, including the marketers, particularly regarding web development.

Based on the actions taken, any alternative would be a better option for the corporate organization. There are situations when it could help the business reach some incredible results.

  • Secure

Every organization places safety and protection at the very top of its list of priorities. Businesses are increasingly looking to install Kentico to ensure security.

Kentico offers a one-of-a-kind security architecture that allows users to have granular access permissions that can be set up for a wide range of applications and undertakings using a single administration interface. As a result, Kentico is frequently regarded as one of the safest content management systems.

  • Mobile-friendly

Today, every other person owns a smartphone. Users using mobile devices to access websites make up most visitors. Therefore, businesses must be flexible enough to allow users to navigate the website using mobile devices. In this specific occurrence, the concept of Kentico becomes essential.

Users of any mobile device can enjoy a dynamic website experience made possible by the built-in design capabilities of Kentico.

As a result, whether you own a tablet computer or a mobile phone, visiting the websites will be easy for you. It would give a fantastic experience to the buyers while also being flexible to the user’s device.

  • A/B testing

Kentico should be your pick for a content management system if you do not need to integrate any third-party tools. It is provided with A/B testing options. This means that you can deploy extra code from different platforms without the aid of any engineers.

It suggests a direct path toward achieving the objective quickly and with less effort. With Kentico, the marketing division may soon assume control of the A/B testing capability.

kentico development services

Key Features of Kentico for E-Commerce Store

Here are some important e-commerce features of Kentico CMS that you should explore:

key features of kentico for ecommerce store

Product Categorization

If you use Kentico, categorizing items according to your criteria will be more straightforward. Numerous features, such as the brand, color, maker, and others, can define products. The consumer should be able to discover what they’re looking for in the store if the products are appropriately sorted.

Product Bundling

The practice of offering many products as part of a single package deal is acknowledged as one of the most efficient ways to move excess or stagnant inventory. With Kentico, you may develop new combinations and offers with the products you sell, thanks to the functionality of product bundling.

Exclusive Promotions & Discounts

Your customers will be encouraged to shop at your online store if you include discounts and promotions on your website. With Kentico, you can customize your discounts, and keeping track of them is simple.

You are qualified for the following various types of discounts:

  • Customized discounts

You can build rules specific to your company or use pre-existing choices to configure and manage discounts.

  • Coupon Codes

When a consumer enters a coupon code during checkout, the relevant discount will be taken off the final bill. Coupon codes may be created and managed quite easily with Kentico CMS.

  • Gift Vouchers

With the aid of the Gift Card App, you may create fresh gift cards and accept them as payment.

E-commerce API

The abbreviation API, “Application Programming Interface,” is widely used in software creation. APIs are used to develop conventions and principles for software development.

Many software components can connect thanks to the Application Programming Interface (API). Due to Kentico’s efforts to streamline API calls, developers can now more easily customize such calls.

Digital Codes

Among the things that can be downloaded are e-books, music, movies, photos, and upgrades or new software versions. You may create and manage digital products using the Kentico Content Management System, then sell them on your online store. The products can be uploaded to the server and sent to the customer via external links or mail.

Online Payment System

Your customers can access various payment options thanks to Kentico’s customizable payment alternatives. It’s also possible for the website to incorporate payment options supplied by third parties.

Another one of Kentico’s unique payment choices is delayed capture. This approach only takes payment once the package has been dispatched.

Faceted Search

Customers who visit your website to buy want to find the product they’re looking for with as few clicks as possible. When a website uses faceted search, users have a simpler time navigating and finding what they want.

Create distinct product categories based on several criteria, such as the brand, size, shape, price, availability, and other elements. Users have access to many filters that they can use to focus their search.

Product Types

You can specify various variants with varied features like size, color, and material for a single product. You may design customized versions, giving your customers a range of options.

Shopping Cart

It is a piece of software used to compute the total cost and necessary taxes and aggregate all items a client has selected into a single page. The traits that shopping carts typically have are as follows.

  • Product information
  • The Total Cost, Taxes Included, etc.
  • Discounts and Gift Cards.
  • Payment gateway integration

Shipping-related Calculations

Make changes to the shipping module to make it meet your requirements. You can create a module using Kentico to get the most recent shipping costs from various courier services.

Checkout Procedure

This process needs to be streamlined to make it simpler for customers to make the final payment. The features that Kentico offers are listed below:

  • Kentico enables you to create a checkout process specific to your company.
  • Kentico provides a one-page checkout process, and mobile devices make it simple to conduct bank transactions.
  • Kentico provides straightforward e-commerce API methods that developers can use in their projects.
  • According to a survey, over two-thirds of shoppers abandon their shopping carts. Kentico offers a variety of strategies to encourage visitors to return to the website, including the ability to send personalized emails, do A/B testing, and modify the shopping experience to suit the needs of particular visitors.

Monitoring Google Analytics

By using the Google Analytics tool, you may gain a thorough insight into user behavior and the functionality of your e-commerce website.

Read Also: How to Select the Best CMS for your Business? 

Comparing Kentico with Other CMS Platforms for Online E-Commerce

Comparing Kentico with many other CMS platforms is important to having the best CMS for your e-commerce platform. Kentico is an adaptable and robust system with a great range of tools for managing and creating e-commerce platforms.

The seamless integration of content management and e-commerce functions simplifies the user experience, allowing businesses to promote their products and engage customers effectively.

The significant advantage of using Kentico over any other CMS platform is its capacity to create a single platform that can unify online e-commerce, content creation, and customer engagement operations.

Advantages of Kentico as the Best CMS for E-Commerce Platforms

The Kentico content management system has many outstanding features in one convenient place. It includes an advanced e-commerce platform and the tools required for digital marketing functions like web analytics, lead scoring, personalization, and marketing automation.

It also includes a fully customizable website through customized Kentico development and a content and management system. Additionally, it has an intranet and internal workgroup for creating collaborative solutions.

Also, Kentico’s testing features allow marketers to test infinite page variants, enabling them to identify designs and messaging that boost conversion rates. It does not rely on outside applications to gauge its level of success.

Kentico automatically automates both optimization and real-time test monitoring, so engineers are not required. Experience unmatched scalability with Kentico, providing seamless growth opportunities for your e-commerce venture.

You may handle your numerous marketing initiatives’ setup, monitoring, and management from a single spot. You may track the activities of visitors who arrive on your website due to display ads, marketing emails, or social media campaigns by registering the traffic these channels create.

You may also track traffic brought on by display ads. Using their service, Kentico can handle the account types used by more prominent technology companies like Facebook, LinkedIn, and Microsoft Live ID. Kentico’s artificial intelligence platform compiles all user data to give users a better experience both within and outside of the website. It uses it to carry out specific tasks.

Additionally, the platform can provide integrated email marketing by automating campaigns and newsletters, two different output types.

This gives the marketing team direct access to all customer inboxes, enabling them to create newsletters, email campaigns, marketing emails, write marketing emails, send marketing emails, manage the tracking of recipients, and keep track of marketing emails.

Elevate your online business with the comprehensive power of Kentico E-Commerce Solutions, designed to enhance every aspect of your digital storefront.

kentico cms development

Conclusion

Everything you need to know about Kentico CMS and application development is covered in this blog post. Utilizing this technology will help your websites have a high capacity.

For your business, it should be a great investment. Partner with a leading Kentico development company to unlock the full potential of your online projects.

FAQs Related to Kentico CMS

  • Is it Easy to Use Kentico?

    Content management, digital marketing, and commerce are all combined in the Kentico platform. It has received great praise for quality. Kentico is an easy-to-use system that may be used locally on your own premises or as part of a cloud hosting environment.

  • Does Kentico Use Cloud Hosting?

    The Kentico Xperience platform is compatible with hosting on Amazon Web Services and Microsoft Azure as public and private cloud alternatives, respectively. There are no limitations on the number of servers or cloud instances that can be used in our subscription licenses because auto-scaling is supported out of the box.

  • What Exactly is the Function of Kentico?

    TKentico is a complete content management system (CMS) combining eCommerce and content marketing features at length. It also has a number of sophisticated features and usefulness. It can integrate with almost any back-end system and has a simple design, intuitive navigation, and configurable user interface.

  • How Many Distinct Websites Use Kentico at their Backend?

    About 91,644 websites are using the Kentico experience. 12,886 websites are live in the United States alone.

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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