“The global fantasy sports market size will grow by USD 8,162.12 million during 2022 to 2027” said Technavio in their Global Fantasy Sports Market 2022-2027 research report. Therefore, this statement stands as substantial proof that how fantasy sport is a potential and escalating market for both investors and audiences of various kinds of sports like soccer, football, baseball, basketball, and cricket.
As a result, fantasy sport has earned more than 59 Million players in only USA and Canada, let alone the rest of the world!
Therefore, Auto Car Race sports is also catching up its pace into the Fantasy Sports industry. In this article, we will discuss the emerging market of fantasy motorsports that is full of business opportunities like fantasy motorsports/auto sports app development, etc.
Talking about the concept, Daily Fantasy Sport (DFS) is a game that fuses fantasy and reality together.
In this game, the player makes a team of real players from different teams and gets points according to the performance of those players in the real game. Furthermore, those points or credits can be converted into real money.
Due to the perpetual enthusiasm of sports fans and the intuitive gaming experience, fantasy sports is destined to revolutionary growth. The billion-dollar revenue and millions of active players speak for themselves.
For motorsports enthusiasts all over the world connecting them with fantasy auto racing sports apps is an outstanding business investment.
Started in the late 1950s in the form of Fantasy Golf and then in 1963 as Fantasy Football League, fantasy sports took a little bit longer time to capture a big market share in the previous century. However, after digitalization, this sport took off to the higher skies.
The fantasy sport is not subjected to a particular sport. Hence, fantasy sport is spreading their wings over every sport out there.
It was 2017 when the global motorsports market was valued at $4.2 Billion. It is expected that the market will continue to grow at 8.43% CAGR during the period of 2018 to 2023 and will eventually cross $6.87 Billion mark by the year 2023.
So far the revenue is generated from various ways like advertising, ticketing, sponsorship and merchandising, broadcasting and hosting fees, etc.
These stats only represent Formula One. You can imagine the collective popularity and increasing fan base of other motorsports like NASCAR and IndyCar, etc.
Imagine having realistic sports leagues like fantasy formula 1, fantasy NASCAR, and Fantasy IndyCar, all of them combined in one app to give a complete experience.
So what’s the point?
The point lies behind the simple observation that the stats say 25% of the overall audience wants to watch live streaming of the motorsport race and 54% of the fantasy players are aged between 18-34%. Combining both stats gives us a clear picture of the potential engagement of Fantasy Motorsports games for Formula 1, NASCAR, IndyCar, and more motorsports.
The market of motorsports is increasing, all thanks to social media, live streaming services like YouTube and not to forget the manufacturing of affordable laptops and smartphones.
Frank Arthofer, Head of Digital and New Business at Formula 1 said: “Formula 1 is continuously looking for ways to engage with new audiences, particularly in the digital space. Fantasy Sports is an exciting industry and offers us the opportunity to engage with a young and vibrant fan base. We believe in PlayON, its product, leadership, and its strict approach to regulation, only operating real-money games in territories that have a clearly established regulatory framework in place: this enables F1 to enter the daily fantasy market without concern over legality. We believe PlayON’s approach is the right one for long-term success in the industry.”
It would not be an exaggeration if I say that NASCAR has the most genuine and loyal fan base. Here are some of the demographics to show you how large this industry is,
Here lies the opportunity!
Fan engagement in any sport has risen exponentially after being touched by fantasy sports. To exemplify, the NBA bags around $7 Billion of revenue every season, now the surprising thing is, the fantasy sports market is also worth about the same in its current state.
In addition, sports are achieving heights of popularity like never before.
This example successfully projects the optimistic vision of collaboration of fantasy sports and motorsports business. If the fantasy sport can walk hand-in-hand with the NBA, making almost the same revenue then it would not be just fantasy to see fantasy sports catching up with the motorsport market.
“The investment in PlayOn and optimism of Formula One begs no evidence that where this motorsport is going. The equation is not just limited to Formula One, it also opens the floodgates for all those motorsports investment possibilities.”
Formula One invested in fantasy sports in 2018 and it was a big green signal to all potential investors. Therefore, NOW is the best time for putting your money into fantasy motorsport Apps. Since the majority uses smartphones to play fantasy sports games the motorsport application for both Android and iOS is essential.
However, it would not be a wise option to leave the audience hanging high and dry, that prefers a laptop or desktop to a smartphone. Hence, capturing the audience with a web application is a good option too.
A smartphone application and web application both are crucial to give an interactive and enticing user experience to fantasy motorsport players.
Before we proceed towards the actual fantasy sports app development part, let’s take a short excursion to see what a fantasy sports game is going to look like and how to play it.
Since we have many sports in the motorsport category, let’s understand the concept of Fantasy Motorsport through one particular sport, Formula 1.
They simply broke down the process of playing into 3 simplified steps and offered it to the audience. This way Fantasy Formula one is making sure to engage the audience in more PLAYING instead of finding MEANS of playing. Let me explain those steps to you,
You can create 3 teams. Each team can have 5 drivers and one constructor. The player may be from different teams in real life.
Here is the twist, a player needs to make sure that the valuation of each team must be under the $100M budget. Each driver and constructor has their own valuation. For example, L. Hamilton has a $30.5M value. On the other hand, Ferrari boasts a value of $29M.
You need to choose one turbo driver from each team and that turbo driver must be of less than $19M. Then you are all set. According to the performance of selected drivers in the real race, the point distribution takes place.
This step comprises more of taking live updates and getting real-time data to track the performance of drivers. However, I would like to add one more point here, a player needs to consume a lot of data on the current driver’s position and performance analysis.
This research helps them to build a better team. Because the game of Fantasy Formula 1 is as real as it can be.
After the race, the points are allotted to your drivers and constructors according to their performance. This step evaluates whether you win or lose.
For a fan, Grand Prix and world championship can be a source of entertainment or just fun; for some enthusiasts, sports is a religion. Therefore, sports must be played safely and cleanly. To keep it clean, there are rules. No doubt Fantasy Formula 1 has rules of its own.
While you go through the rules you will notice that some of them are fundamentals and can be used in other modes of fantasy Motorsports (Fantasy NASCAR, Fantasy IndyCar) as well.
A player needs to pick 5 drivers with one constructor to form one team. It should be under a $100M budget.
Features and functionalities are different for a user and for the admin. Let’s break them down one by one.
Intuitive Fantasy Motorsports App Features for Users
Home Screen: | It is the very first screen seen by a user in a Fantasy Motorsport app after logging in with the help of a registered account. Users will find the upcoming Grand Prix and other races. On another tab, the user can select teams. |
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Sports Browsing: | A Fantasy Motorsport App may show various races like NASCAR, Formula One, Formula E, IndyCar and many more. Therefore, in this section user can browse through various motorsports. |
User Profile: | This is the place where a user can manage his/her profile. It includes various interactions done by the user and possibly earned credits for various motorsports. |
Create League: | Here a user can create a private league. In addition, the user can invite other users into the league as well. |
Joining Leagues: | In this section, a user can join Global and Private Leagues to play Fantasy Formula 1 or any other Fantasy Motorsports Games. |
Winning History: | As the name suggests, this section is the track record of users’ winnings; a good to have an option in a Fantasy App just to give user accessibility. |
Playing History: | All the GPs or any races participated and their performance records are stored here so the user can check them easily. |
E-Wallet: | It is good to have an option that ensures a seamless user experience for users to play continuously without having to pay from their bank accounts every now and then. |
Invite & Earn: | Yet another good-to-option that helps to build a community where a user can refer the fantasy motorsport app to a friend and when the friend starts using the app both parties earn predefined credits. |
Categorized Dashboards: | This section has multiple statistics dashboards for various fields like the number of active users, new users’ registrations, total income, and revenue, etc. |
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Users Management: | Admin can access profiles and perform actions like, add, edit, delete users’ profiles. |
Track Earnings: | Admin can track earning from various sources and regions. Having multiple filter option can help admin to get precise data. |
Reward Points Management: | Assigning reward points, modifying reward points and other reward points come under this section. |
Bonus Reward Management: | Managing prizes for public or private leagues falls under this section and admin can create and manage multiple rewards schemes here. |
Bank Withdrawal Request Management: | Admin can perform actions like reviewing bank withdrawal from the user and accept and reject those requests if the details are not acceptable or any other reasons. |
Content Management System (CMS): | Admin can manage, modify, add whatever information is available on the entire application. |
Live Race Updates: | It gets easy for users to stay up to date with the actual race and get access to various relevant data like driver position, points, and many data as well. |
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CRM Integration: | It gets convenient to manage emails, notifications, user locations, and many other back-end services with the help of CRM. |
CMS Integration: | Like we have talked about it before, content management offers control over every content on the app. |
Driver and Constructor Record: | This feature gets useful when the user wants to see details about their teams and drivers. It is handy to have this option inside the app itself. It promotes the maximum interaction from the user’s end. |
Push Notifications: | Live updates of race, notification for earned points and upcoming race reminder and many other such options make it helpful for a user to encourage more user engagement. |
Video on Demand (VoD): | Having features like VoD inside the app makes it far better for the users to not only play the fantasy motorsport games but also gaining more knowledge by watching visual content and forming a better team for the next play. |
Live Games: | Offering live games like a prediction for the upcoming moment in the live game makes it the race even more fun and exciting. The user engagement gets more intense. |
ECommerce: | Knowing that NASCAR is making $2B with just official licensed merchandise is a tempting idea to offer users official merchandise of their favorite sports, player or constructor. |
ChatBot Integration: | Chatbot will make it easy for users to get answers for some FAQs. |
GPS Location: | This feature enables admins to show the users ads according to their locations and their frequent visits may also show their interests. This is how the ad display can be more personalized. |
Flexible Payment System: | Having multiple payment systems like e-Wallet, Net banking, Debit and Credit cards will let users perform transactions with ease. |
Not every user is a fan of installing a dedicated app for playing fantasy sports app in their phone, the reason is obvious, LIMITED SMARTPHONE STORAGE which eventually makes the phone slower. Here comes the fantasy Motorsports web application for the rescue.
These apps are snappier in usage and do not require much space. Therefore, your phone won’t feel a thing while running this app without compromising much of the app’s core features. It doesn’t hurt to have options like the fantasy motorsport app and the fantasy motorsport web application.
Great craftsmanship delivers the finest quality product. This applies to application development as well. For building a flawless fantasy motorsport app, you require a fantasy sports app development company that has the complete repertoire required in the process.
Here is the team structure that you will require,
The revenue model for the fantasy motorsports game for formula 1 and other motorsports is full of possibilities. Since we do not have an example of existing fantasy motorsport, we can take inspiration from the revenue model of fantasy games for other sports like the NBA and fantasy sports like the NFL.
While keeping the fantasy sports app freemium which means, the app itself will not cost anything the revenue can be earned from the following possible ways (can be customized based on user experience)
Hence, the possibilities are unlimited. All it requires is new and creative ways to attract more players or users to play fantasy motorsport games.
No doubt, fantasy motorsports is a promising investment, which offers not only profit but also great user engagement. Now coming to the part, how much would it exactly cost to make a robust app that satisfies the users, with experience and you, in output; you know what am I talking about, don’t you?
The best results come from the best of the fantasy motorsport app industry. By teaming up with experienced and proficient companies can offer you a premium experience fantasy motorsport app for iOS and Android as well as a web application. The development cost from the backend to the front end, furthermore, the user experience finishing, may cost somewhere between USD $25000 – $60000.